Last week a friend announced on Facebook that they would be scaling back their level of engagement on the platform. Declarations of temporary breaks or permanent departures from social media have become increasingly common. I’ve done this myself several times over the past five years, typically returning with a fresh perspective on the benefits these networks offer and the pitfalls they present.
Three years ago, I posted an article on LinkedIn identifying the Five Ways Social Media Can Lift Our Lives. This morning I went back and re-read that piece, and I still agree with every word of it. In fact, the former supervisor mentioned in the opening of that article sent me a friendly text message just the other night. Once again, I was reminded that social media has helped our friendship thrive beyond the handful of years that we worked together.
When I joined Facebook and Twitter back in 2008, it was primarily for my job. I couldn’t imagine how I would use social media personally. I remember thinking how ridiculous it would be to post that I had just done some yardwork or gone grocery shopping. And yet, in the time since then, it has become perfectly acceptable for users to regularly update their friends and followers on the most mundane aspects of their lives.
To test this out, I opened Facebook, and within seconds I was able to learn what someone had for dinner last night, how much exercise another person has been doing for the past month, and the kind of behavior a third person considers cringey on Zoom calls.
To be clear, I am not here to complain about over-sharing. If you are someone who posts multiple times a day, I salute you! I enjoy seeing what everyone is up to, honest.
I love to talk about my life and my thoughts as much, if not more, than the next person. For years I have welcomed the green light to post endless photos of my cats, my political viewpoints, and pics of my meals.
But somewhere along the way the novelty and utility morphed into something closer to an addiction. The expectation that I share my life in real-time because others were doing so began to feel oppressive.
These days, I am barely on Facebook. I deleted the app from my phone more than a year ago, and I feel much better for it. No longer do I get sucked into pointless arguments in the comments, and I am able to keep my scrolling to two short sessions per day (well, mostly).
TikTok came and went on my phone in a matter of weeks due to my obsessive nature, and I’m on Clubhouse, but I’ve yet to actually do anything on there.
Instagram is a different story. I have four individual accounts that I feel compelled to update regularly, which can stress me out—even though it is my choice to keep these balls in the air. I enjoy posting on IG and cherish the communities that have developed on the platform, but sometimes it feels like a 24-7 personal branding competition.
I’ve started hating how every time I do something, I wonder if I should post about it. I can’t take a photo or form an opinion without assessing its post-worthiness. Or, if I haven’t posted on one of my Instagram accounts in a while, I feel the need to generate ideas. It’s like I’ve taken on the role of digital marketing and public relations for the business of simply being myself. And don’t get me started on how, as a writer, I should totally have a newsletter by now!
Currently, I’m experimenting with posting only when I truly feel inspired versus pushing myself to keep up a regular schedule. I’m in search of the right balance of posting, consuming, and commenting that makes me feel connected to others without getting all angsty about it. One day I might decide that no such balance exists, and that will be the day I leave social media altogether. But not yet.
In the meantime, consider following me on FB or IG @lisamaybennett!